Interviewing for Marketing Research

One of the best ways to connect with customers is to speak to them directly. At Decision Point Consulting, we emphasize the importance of developing strong and effective interviews. Whether they are conducted face-to-face or remotely, interviews are an essential part of the marketing research process.

Market research interviews must be a part of an overall methodology and be meticulously prepared to be most effective. Using open and closed-ended questions, we at Decision Point Consulting can produce reliable quantitative and qualitative results for our clients.

What Is Market Research Interviewing?

When a brand conducts market research, it is imperative that they find the best way to understand its customers. Through surveys, data capture, consumer panels, focus groups, and more, market research can offer valuable insight into the minds of brands’ customers. One of the ways happens is through market research interviewing.

A market research interview is a process during which an interviewer and a member of a target audience or customer sit down together. The interviewer asks questions about an upcoming product or service line, changing views, entering new markets, and more. An interview is one of the most direct forms of contact a brand can have with its customers, so this type of information is extremely valuable. Interview answers allow brands to look closely at what they are doing right or wrong.

Why Decision Point Consulting?

Well-informed businesses and business professionals use professional market research interviewing services to gather honest customer feedback about their products and services. Decision Point Consulting provides a complete interviewing program that studies what consumers buy, want, and need in any industry to make it simple for our clients to tap into current trends. Decision Point Consulting offers:

Even if your company is doing most of its own data collecting, a quick call to a professional market research interview firm can add extra power to your public efforts. Using our services can help you incorporate fast, accurate surveys into your marketing research study by conducting studies around the clock, targeting companies and consumers in time zones across the country.

If you would like to learn more about interviews for marketing research, we would love to assist you. You can call us today to speak with one of our knowledgeable experts about conducting an interview for marketing research at 440-263-5362, or send us an email at info@decisionpointconsulting.com for more information.

The Results

Clients of Decision Point Consulting receive professional assistance in understanding their target audience and learn new ways to expand their clientele. Our team provides survey designing services, analysis, and trained operators to create, conduct, and analyze effective surveys. We can make complicated surveys simple to conduct and simple for customers and clients to understand. The studies we design can help you collect the information you need to gather while our professionally trained staff gets to work making phone calls and asking questions.

At Decision Point, our staff can help you set up one-on-one interviews with target audience members, customers, and more. We’ll assist with writing interview questions and help you go through the data afterward to understand your findings. We can facilitate meetings of any kind, in-person or digital, at our Pulse Point location in Canton, Ohio. We offer state-of-the-art technology and facilities to make you, your staff, and your interviewees comfortable throughout the process. We can even record the interviews for future reference or set up a two-way mirror.

How We Do It

Decision Point Consulting can reach out to English and Spanish-speaking respondents, casting a far wider net and collecting a more comprehensive data set for your market research study. Our marketing consultants have received extensive training in asking the right questions to obtain and record accurate responses. When most people think of market research interviewing services, they think of pharmaceutical studies and customer satisfaction surveys.

At Decision Point Consulting, our range of services extend much further. We offer various applications, including image studies, needs assessments, and performance evaluations. Our services can benefit almost any industry. For example, a retail company could test consumer reactions to a new product, an airport could poll their customers to gauge their confidence, and travel agencies can use our services to tap into more niche markets. Because all business depends on public opinion, the services offered at Decision Point Consulting can work for every business.

Getting Started with Marketing Research Interviewing

Here at Decision Point Consulting, we take pride in what we do to help businesses like yours fully understand their target audiences. We work side-by-side with you to design highly effective interview questions for soliciting the metrics your business needs to measure most. The information uncovered by these interviews can provide your company with comprehensive results. Not only that, but we can help interpret the results we find and strategize with you on how to incorporate those results into your business. If you are interested in creating a research panel, recruiting is one of the first steps!

Looking for Reliable Market Research?

At Decision Point Consulting, market research is our specialty. If you or your business needs help to navigate the ins and outs of marketing, we would be happy to help! We are a passionate and driven team committed to helping you make the most of your business strategy, marketing, and legal decision-making. We offer focus group facilitation, digital market research, consumer panels, data capture & analysis, recruiting, and much more. To get started, give us a call today at 440-263-5362 or use our send us an email at info@decisionpointconsulting.com to get in touch. Let’s get started together.