Key Trends to Consider when Evaluating Your Customers’ Changing Demographics
We’ve identified some quick and easy trends to follow when monitoring changes in your customer profiles and target market demographics.
In this blog post we’ll tell you what to look for when monitoring changes in demographics.
Current Factors Influencing Demographics
Evidence of the first group can be found in the intensity in which opinions and counter positions are voiced online. These expressions and the nature of the communication styles chosen give voice to key attitudes, beliefs and opinions of current and prospective customers. This information is incredibly valuable to marketers. But what about those customers that aren’t socially engaged?
It is imperative to know and understand how your clients, customers and prospects have changed over the past few years and how they are expected to change in the near future. Not only does that include changes in their demographics but also in engagement styles.