In The News

As a trusted expert in the fields of market and legal research, our CEO, Amy Merrill Boren is regularly called upon for her knowledge and expertise. Following are a few of the articles and media coverage Amy and DecisionPoint Consulting Inc. has received.

DecisionPoint Consulting Picks Jackson Township for New Home 
The Canton Repository – February 26, 2019

The Canton Repository included a profile of our company and pictures of our new offices in the February 26, 2019 edition of their paper.

Copyright: The Canton Repository – February 2019

Change voters still want change: the lesson of an Ohio focus group 
Axios

New Media Company Axios reports on the lessons learned from a recent focus group conducted at DecisionPoint Consulting’s Pulse Point Facility.

Copyright: Axios – September 2018

Is there a long-term cost for using algorithms in qualitative recruiting? 
Quarks Media – September 2016

In this article, Amy discussed the pros and cons of using an algorithm in market research and identified their impact on sample populations.

Copyright: Quirks Media – September 2016

Tips for Dealing with Tight Budgets and Tough Qual Recruits 
Quirks Media – January 2014

In this article, Amy discusses the challenges of finding quality recruits and offers solutions for adapting to the changes in the industry brought about by tight budgets and more complex recruitment needs.

Copyright: Quirks Media – January 2014

Trial & Error: Why America’s Top Trial Lawyers Test Themselves With Mock Juries 
Change Agent – June 2004

In the cover story, Amy Boren discusses how trial attorneys strategically employ Mock Jury Trials and Legal Focus Groups to test the persuasiveness of their case and the impact that different arguments will likely have on the real jury. By ensuring the mock jury participants mirror the demographics of the actual jury pool, a mock jury trial can also provide insights for jury selection. The article can be found on page 16.