Have you ever tried finding a needle in a haystack? If so, then you know the challenges presented by a research project that requires a sample population with very specific or unique demographics, a highly restricted or expansive sample size, or incredibly short lead time for sourcing participants. The likelihood of achieving success in these situations can appear like wishful thinking, yet having the right study respondents is just as important as having the right questions or choosing the best methodology.
What is a Research Panel?
Although the name might not sound familiar, chances are that you actually know what a research panel is. A research panel is a group of people that you have selected to conduct a survey. From this survey, you will gain insight into what people in your target demographic think about your products or services. These panels are very important since you can potentially find some very important and useful information from them.
Many companies can benefit from the use of a research panel. Marketing companies can figure out new strategies on how to sell their clients’ ideas to their audiences and entrepreneurs and small business owners can get an idea of what their services look like from the outside. If you want to know what your audience thinks, having a research panel is a great way to do so.
Here at Decision Point Consulting, we can help you get the perfect and varied research panel for you. We specialize in recruiting qualified candidates that are able to give you the unbiased results you need.
Custom Sample Recruiting
A “one-size-fits-all” approach doesn’t work when recruiting study participants. Just as Business to Business (B2B) studies require an entirely different level of screening than Business to Consumer (B2C) studies, the key to finding the best-qualified candidates is knowing where to look and what questions to ask.
Therefore, we begin every recruiting assignment by identifying the screening criteria, analyzing key demographics, and determining the most effective sourcing methods. We craft an effective message that grabs the attention of prospective participants and we screen each candidate for their level of compatibility in line with the defined criteria. We are relentless in finding the best candidates for your study.
If you are interested in learning about how exactly we recruit the best research panel participants for you, contact us today!
Recruiting Big and Small
Since every recruit requires a different strategy and uses different tactics, we rely on technology, electronic communication tools, and social media platforms to attract and screen first-rate responders. Our recruiting team has the talent and resources to source participants for any market research study nationwide. Whether a focus group of eight, a mock jury of twelve with alternates, or tens of thousands for a product review, no study is too big or too small for our team. We can help work around any potential limitations in order to get the most comprehensive results possible.
Sometimes no matter how hard you try, it seems like finding study participants with the required demographics or a willingness to participate is close to impossible. As the deadline draws closer, feelings of desperation set in. Your crisis is our opportunity and through our technology, proprietary tools, networks, and our consumer panel, we are able to find the study participants you need – even when it’s a crisis. We are committed to being with you every step of the way.
In addition to our custom sample recruiting services, we have a Consumer Panel with over 20,000 registered and screened participants from across the United States. This panel can be accessed for both qualitative and quantitative research. We realize the importance of having high-quality subjects that demonstrate our commitment to keeping the contacts in this database current through regular review and requests for updates. Individuals interested in joining this panel can use the link at the top of the page.
Research Panel Recruiting With Decision Point Consulting
Here at Decision Point Consulting, we take pride in what we do to help businesses like yours fully understand their audiences. We will work with you side-by-side to create the best research panel that will bring out comprehensive results. Not only that, but we can help interpret the results we find and strategize with you on how to incorporate those results in your business. If you are interested in creating a research panel, recruiting is one of the first steps! For more information, call 440-263-5362 today to talk with one of our team members.