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Decision Points...
It's about perspective...helpful insights and interesting ideas on market and legal research written especially for you to help make your job easier, answer your research questions and connect you to data that drives successful decision-making!
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SEO Analytics
Jan 246 min read
How a Marketing Strategy Consultant Drives Business Growth
A marketing strategy consultant is someone who helps businesses change and grow in a sustainable way. Companies like Decision Point...
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SEO Analytics
Jan 247 min read
Why Choose a Market Research Company for Brand Strategy?
The Value of Expertise in Market Research Market research consulting requires a combination of analytical skills and industry knowledge....
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SEO Analytics
Dec 30, 20249 min read
How Market Research Drives Smarter Business Decisions
Introduction Market research is essential for making smart business decisions in today's competitive world. It involves systematically...
6 views0 comments

SEO Analytics
Dec 30, 202412 min read
The Future of Market Research: Trends to Watch in 2024
Introduction Market research is on the brink of a major transformation in 2024. Traditional methods of gathering consumer insights are...
15 views0 comments

DecisionPoint Consulting
Oct 14, 202411 min read
6 Types of Research You Must Master for Success
Introduction Mastering research is essential for success in any field. Understanding the various types of research equips you with the...
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DecisionPoint Consulting
Oct 14, 20249 min read
Experimental Research: The Ultimate Guide for Business Growth
Introduction What is Experimental Research & How is it Significant for Your Business? Experimental research is a scientific method of...
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DecisionPoint Consulting
Sep 11, 20249 min read
What is a Focus Group and How to Use it in Your Market Research
Introduction A focus group is a qualitative research  method involving a small, diverse group of participants who engage in guided...
27 views0 comments

DecisionPoint Consulting
Sep 11, 20249 min read
Correlational Research: The Key to Unlocking Business Insights
Introduction Correlational research is a non-experimental method  focused on identifying and understanding the relationships between...
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DecisionPoint Consulting
Aug 20, 20247 min read
What is a Focus Group and How to Use it in Your Market Research
Introduction A focus group is a qualitative research method used in market research to gather insights from a small group of...
58 views0 comments


DecisionPoint Consulting
Aug 16, 202410 min read
What is a Consumer Research Panel and How Can It Help Your Business?
Introduction A consumer research panel  is a group of individuals selected to provide opinions, insights, and feedback on products or...
23 views0 comments

DecisionPoint Consulting
Jul 13, 202410 min read
Unlocking the Power of Market Research: Strategies and Examples
Introduction Market research is a systematic process of gathering, analyzing, and interpreting data about the market, industry, and...
15 views0 comments


DecisionPoint Consulting
Jul 13, 20247 min read
Consumer Panel Research: The Key to Understanding Your Audience's Needs
Introduction Understanding the needs and preferences of your target audience is crucial for business success. Consumer panel research...
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SEO Analytics
Jun 6, 20247 min read
Effective Panel Management: Maximizing Your Market Research Panel
Introduction Panel management in market research involves organizing and overseeing participants who provide valuable insights through...
14 views0 comments

SEO Analytics
Jun 6, 202411 min read
7 Surprising Facts About the Marketing Research Process
Introduction Marketing research is a critical component in the realm of business. It involves gathering, recording, and analyzing data...
160 views0 comments

SEO Analytics
May 7, 20246 min read
Understanding the Market Research Process: A Comprehensive Guide with Real-World Examples
Introduction In today’s fiercely competitive business landscape, the need to stay ahead of market trends, understand consumer behavior,...
12 views0 comments

SEO Analytics
May 7, 20243 min read
Understanding the Core Differences Between Qualitative and Quantitative Market Research
Market research is a cornerstone of business strategy that can shape the future of a company. By understanding the difference between...
21 views1 comment

DecisionPoint Consulting
Apr 5, 20244 min read
Mastering Market Research: Crafting Questions That Uncover Gold
In the realm of business strategy, understanding your audience isn't just an advantage—it's a necessity. That's where the magic of market...
20 views0 comments

DecisionPoint Consulting
Apr 5, 20243 min read
Unveiling the Power of Market Research Panels: A Decision Point Consulting Insight
In today’s ever-evolving marketplace, understanding the consumer's voice is not just an advantage; it's a necessity. Market...
18 views0 comments

DecisionPoint Consulting
Mar 14, 20244 min read
Unlocking Insights: The Power of Focus Groups
In the ever-evolving landscape of market research, businesses are constantly seeking innovative ways to understand their target audience,...
20 views0 comments

DecisionPoint Consulting
Mar 14, 20245 min read
Maximizing Market Insights: The Power of Local Market Research
In today's fast-paced business landscape, understanding consumer behavior and market dynamics is crucial for staying ahead of the...
20 views0 comments
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