DecisionPoint Consulting
What is a Focus Group and How to Use it in Your Market Research
Introduction A focus group is a qualitative research method involving a small, diverse group of participants who engage in guided...
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It's about perspective...helpful insights and interesting ideas on market and legal research written especially for you to help make your job easier, answer your research questions and connect you to data that drives successful decision-making!
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DecisionPoint Consulting
- Sep 11
- 9 min
Correlational Research: The Key to Unlocking Business Insights
Introduction Correlational research is a non-experimental method focused on identifying and understanding the relationships between...
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DecisionPoint Consulting
- Aug 20
- 7 min
What is a Focus Group and How to Use it in Your Market Research
Introduction A focus group is a qualitative research method used in market research to gather insights from a small group of...
16 views0 comments
DecisionPoint Consulting
- Aug 16
- 10 min
What is a Consumer Research Panel and How Can It Help Your Business?
Introduction A consumer research panel is a group of individuals selected to provide opinions, insights, and feedback on products or...
10 views0 comments
DecisionPoint Consulting
- Jul 13
- 10 min
Unlocking the Power of Market Research: Strategies and Examples
Introduction Market research is a systematic process of gathering, analyzing, and interpreting data about the market, industry, and...
15 views0 comments
DecisionPoint Consulting
- Jul 13
- 7 min
Consumer Panel Research: The Key to Understanding Your Audience's Needs
Introduction Understanding the needs and preferences of your target audience is crucial for business success. Consumer panel research...
10 views0 comments
SEO Analytics
- Jun 6
- 7 min
Effective Panel Management: Maximizing Your Market Research Panel
Introduction Panel management in market research involves organizing and overseeing participants who provide valuable insights through...
11 views0 comments
SEO Analytics
- Jun 6
- 11 min
7 Surprising Facts About the Marketing Research Process
Introduction Marketing research is a critical component in the realm of business. It involves gathering, recording, and analyzing data...
35 views0 comments
SEO Analytics
- May 7
- 6 min
Understanding the Market Research Process: A Comprehensive Guide with Real-World Examples
Introduction In today’s fiercely competitive business landscape, the need to stay ahead of market trends, understand consumer behavior,...
8 views0 comments
SEO Analytics
- May 7
- 3 min
Understanding the Core Differences Between Qualitative and Quantitative Market Research
Market research is a cornerstone of business strategy that can shape the future of a company. By understanding the difference between...
17 views1 comment
DecisionPoint Consulting
- Apr 5
- 4 min
Mastering Market Research: Crafting Questions That Uncover Gold
In the realm of business strategy, understanding your audience isn't just an advantage—it's a necessity. That's where the magic of market...
20 views0 comments
DecisionPoint Consulting
- Apr 5
- 3 min
Unveiling the Power of Market Research Panels: A Decision Point Consulting Insight
In today’s ever-evolving marketplace, understanding the consumer's voice is not just an advantage; it's a necessity. Market...
16 views0 comments
DecisionPoint Consulting
- Mar 14
- 4 min
Unlocking Insights: The Power of Focus Groups
In the ever-evolving landscape of market research, businesses are constantly seeking innovative ways to understand their target audience,...
19 views0 comments
DecisionPoint Consulting
- Mar 14
- 5 min
Maximizing Market Insights: The Power of Local Market Research
In today's fast-paced business landscape, understanding consumer behavior and market dynamics is crucial for staying ahead of the...
10 views0 comments
DecisionPoint Consulting
- Aug 31, 2018
- 2 min
6 Steps to Building Your Market Research Budget
We've outlined for you a six-step, easy-to-follow process for determining your company's market research budget. In this blog post we’ll...
52 views0 comments
DecisionPoint Consulting
- Jun 30, 2018
- 2 min
The Role of the Polls in the Making of a Politician’s Message!
As mid-term elections near, campaign strategies offer valuable insights. In this blog post we identify valuable marketing insights to be...
24 views0 comments
DecisionPoint Consulting
- Mar 30, 2018
- 2 min
Key Trends to Consider when Evaluating Your Customers’ Changing Demographics
We've identified some quick and easy trends to follow when monitoring changes in your customer profiles and target market demographics....
37 views0 comments
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