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Data Capture and Analysis

The following technologies are used in data capture, analysis, reporting, and solution presentation. 

  • Questionpro Software; Team edition

  • SPSS Statistical Processing Software

  • Black Magic Video processing

  • iSkySoft conversion software

  • Vimeo Converting mp4 to shared UR

  • PowerPoint and Prezi presentation software

Our facility is wired and equipped with state-of-the-art equipment that allows us to record and analyze studies conducted in our Pulse Point Focus Center:

  • Fixed Focus Video

  • Video streaming through FocusVision

  • Flat Screen TV

  • DVD Player

  • Audio

  • Internet Access

  • iPads

  • Data Capture/Graphic Response Tool

Online Focus Group

Is there a faster (or better) way to do this? is a question we repeatedly ask ourselves whether recruiting candidates, collecting and analyzing data or facilitating online focus groups.  We integrate technology into every study design in order to efficiently reach study respondents, ensure accuracy in data collection, analysis and reporting and expedite completion of the study for our clients . 

Decision Point Marketing & Research Technology

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