in the news

As a trusted expert in the fields of market and legal research, our CEO, Amy Merrill Boren is regularly called upon for her knowledge and expertise.  Following are a few of the articles and media coverage Amy and DecisionPoint Consulting Inc. has received. 

The Canton Repository - February 26, 2019

The Canton Repository included a profile of our company and pictures of our new offices in the February 26, 2019 edition of their paper. 

Copyright:  The Canton Repository - February 2019

Axios

New Media Company Axios reports on the lessons learned from a recent focus group conducted at DecisionPoint Consulting's Pulse Point Facility.

Copyright:  Axios - September 2018

Quarks Media - September 2016

In this article, Amy discussed the pros and cons of using an algorithm in market research and identified their impact on sample populations.

Copyright:  Quirks Media - September 2016

Quirks Media - January 2014

In this article, Amy discusses the challenges of finding quality recruits and offers solutions for adapting to the changes in the industry brought about by tight budgets and more complex recruitment needs.

Copyright: Quirks Media - January 2014

Change Agent - June 2004

In the cover story, Amy Boren discusses how trial attorneys strategically employ Mock Jury Trials and Legal Focus Groups to test the persuasiveness of their case and the impact that different arguments will likely have on the real jury.  By ensuring the mock jury participants mirror the demographics of the actual jury pool, a mock jury trial can also provide insights for jury selection.  Article can be found on page 16.

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